Advertising On Facebook

Creating, managing, and running Facebook & Instagram ad campaigns on ToneDen

Jake Rush avatar Ali Shakeri avatar Tim avatar +1
41 articles in this collection
Written by Jake Rush, Ali Shakeri, Tim and 1 other

Conversions and Your Attribution Window

When is a conversion a conversion? Which ad gets credit?
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Best Practices for Targeting Your Entire Audience (and More!) with Facebook and Instagram Ads

Want to see all the audiences you can build to hit your entire fanbase with social ads? Read here!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Use Lookalike Audiences in ToneDen

Trying to find new customers or fans with Lookalike Audiences? This article explains how to use Lookalike Audiences in ToneDen.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel

Trying to "remarket" or "retarget" people who've visited one of your web pages with Facebook Ads? This article is for you!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target Email Subscribers on Facebook

Trying to serve Facebook ads to people subscribed to your email list? This article shows you how to do this with ToneDen!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target People Who Have Interacted With Facebook Events

Looking to target anyone who's interacted with your brand's Facebook Events? If so, this article can help!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target People Who Have Viewed Your Videos on Facebook and Instagram

Looking to target people who've viewed your Facebook Page or Instagram Business Profile's videos? This article can help!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target People Who Have Engaged with a Facebook Page

Trying to target fans who've engaged with your Facebook Page's content, but haven't liked the page yet? This can help.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target Related Artists Using Spotify

Want to save time and find interests relevant to the artist you're promoting? ToneDen's Spotify integration can help!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target Facebook Interests

Used to using interest-based targeting in Facebook Ads Manager? Want to do the same in ToneDen? This article is for you!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target Facebook Page Likes on ToneDen

Are you trying to advertise to individuals who like a specific Facebook Page that you have access to? If so, this article is for you!
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Target Instagram Followers and Engagers on ToneDen

Are you trying to advertise to people who followed or engaged with a specific account on Instagram? This article is for you.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page

Read this if you're trying to create an ad from a specific Instagram profile or build an audience from an Instagram profile's engagement.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Request Facebook Page Advertiser Access to a Brand

Trying to advertise on Facebook through a specific Facebook Page? Can't make a custom audience from a Facebook Page? Read here.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

Best Practices for Custom Conversion Events

Do you want to know exactly how many purchases were made for a specific show or item? Custom Conversion Events can help! Here's how.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How To Modify Target Audiences

How to create audiences, save audience sets and target who you want
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Why ToneDen's Optimization is Superior

How is different from Facebook's Campaign Optimization?
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How to Save Audience Sets, Add a Set, and Edit Sets

Learn how to save a set of audiences and use them again in the future.
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How To Save Your Audience

Stop wasting time recreating audiences
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How Do I Test My Messenger Ads?

A short tutorial on how to test your Messenger Ads on Facebook
Tim avatar
Written by Tim
Updated over a week ago

FAQ for Facebook Ads

Troubleshooting guide for getting your ads live
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How Is ToneDen's Advertising Platform Different Than Facebook's?

Why ToneDen's Pro Plan is worth the investment
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

What Should I Expect From My First Ad Campaign?

Learn everything you need to know to achieve profitability
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How to Create Your First Ad Campaign

The Guide to Launching Facebook and Instagram Ad Campaigns
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How to Create Your First Ad Campaign on Eventbrite

The Guide to Launching Facebook and Instagram Campaigns on Eventbrite
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

What is Social Advertising?

And why should I be doing it?
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Understanding Conversion Tracking

Why conversion tracking is important and how you can use it to maximize revenue.
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How to Use Advanced Targeting

Talk to the people who matter most with Flex Targeting
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Frequently Asked Questions

All the answers to your most common asks.
Janki Patel avatar
Written by Janki Patel
Updated over a week ago

How to Install the Facebook Pixel on Your Website

Use the pixel to track conversions from your website
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How to Create Ads with ToneDen [Video]

Quick video tutorial on the basics of setting up your ad campaign
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How to Advertise Events on Facebook [Video]

Short video discussing tactics to sell more tickets online
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Create an Interest-Based Audience

Use keywords or interests to create a custom audience
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

How To Use Audience Builder

Create audiences with ToneDen's Audience Builder
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

What's a Lookalike Audience?

Trying to get your content in front of new people who are likely to be interested in your brand? Lookalike Audiences can help.
Ali Shakeri avatar
Written by Ali Shakeri
Updated over a week ago

How to Boost a Post with ToneDen (Updated)

Increase likes, shares, and comments with targeted engagement
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

6 Step Strategy for New Facebook Advertisers

Create a Facebook advertising strategy from scratch
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Why You Need to A/B Test Your Ad Campaign

Here's why our A/B testing and optimization features succeed
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

What Target Audiences Should I Use?

3 high-performing audiences you can easily create
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Connecting Your Facebook Ads Account

Setting up your account for social advertising on Facebook
Jake Rush avatar
Written by Jake Rush
Updated over a week ago

Viewing Facebook Ad Campaign Performance (Updated)

Understand how your ads are performing over time
Jake Rush avatar
Written by Jake Rush
Updated over a week ago