Use ToneDen's Audience Builder to quickly create an audience based off people with specific interests. Creating an interest-based audience is like insurance for you ad campaign. If your data sources do not produced desired results, you can usually count on interest targeting to get your ads in front of the right people.
Here's how to create an interest audience with ToneDen:
1 - Click on Modify Target Audiences to get started.
2 - Click "+ Add New Audience".
3 - From Audience Builder, select "Facebook" as your data source and "Facebook Interest Audience" as your recipe.
4 - Press "create" to create your Facebook Custom Audience.
5 - Add your interests under Advanced Targeting Options.
You're all set! Keep tabs on your audience size to ensure that you're advertising to an appropriate number of people. Aim for an audience greater than 10,000.
Learn how to utilize data to target the right people on Facebook here.