If you haven't already, start installing the ToneDen App on Eventbrite.

Before proceeding to our campaign builder, please connect your Facebook Ad Account to ToneDen. This will allow ToneDen to create target audiences and optimize your campaign around the clock. ⏰

Step 1 - What Are You Advertising?

To begin, create a new ad campaign and choose the template that is best for you. 

Choose Action Type that is best for you 👍

Select the action you'd like to promote.

  • Click "Get people to buy tickets on your website" to send traffic to your Eventbrite Ticketing page (Recommended).
  • Click "Get people to RSVP to a Facebook event" to get more people interested in your event's Facebook Page.
  • Click "Get people to engage with your page or post" to optimize for Facebook page Likes or post engagement.

For example, to optimize your campaign for people to purchase tickets, select “Get people to visit a website” and enter in your event page URL. 

Then, click "Setup Campaign."

Step 2 - Verify Campaign Details 📝

Name your campaign for your reference; then select your Facebook ad account. The payment method attached to this ad account is where your ad spend will be processed.

Finally, select the Facebook and Instagram account that you would like to advertise.

Step 3 - Modify Target Audiences 👨‍👩‍👧‍👦

ToneDen will automatically suggest target audiences for your campaign based on your profile and what you're advertising. 

Edit your target audiences by selecting which audience you'd like to edit or selecting 'Edit Multiple Audiences.'

To add a new audience, select 'Add New Audience' and create your audience with ToneDen's Audience Builder

While your campaign is running, ToneDen's automatic budget optimization will reallocate budget toward the best performing audience to ensure you're advertising to the right people. 

Step 4 - Set Budget and Schedule ⏰

Select a start and end date for your campaign; then, enter your daily or total spend.

Our recommend budget for first time campaign creators is to spend $100 over a period of 7 days. Keep in mind that most people are last-minute buyers: the closer you advertise to the date of the event, the better. 👍

Step 5 - Add Creatives 📸

In this menu, you can start creating your advertisements. 

  • Click "+ Add Post Text" to enter in the post text you would like to use. 
  • Click "+ Add Headline" to create your headline.
  • Click "+ Add Link Description" to write your link description.
  • Choose one Call To Action or more from the dropdown menu
  • Click "+ Add Image" or "+ Add Video" to upload the creative for the ad.

ToneDen's software will automatically test all possible combinations of creatives to ensure that best ad is being delivered to the right audience.

Step 6 - Select Your Campaign's Goal 🎯

Select the goal best aligned with your objective for the campaign. The goal you choose is what we will optimize your campaign toward. We recommend you select the 'Purchase' conversion event. 

Step 7 - Review and Launch 🚀

ToneDen will review your campaign to make sure everything looks good. 

If you'd like to receive daily reports on your campaign's performance, enter your email address and check the box for “Send daily performance reports.” 

Click "Launch Campaign" to start your campaign or click "Save as Draft" to come back and edit the campaign later. 

You can now run Facebook Ad campaigns whenever you like!

What's Next?

Now that you have a Facebook Ad campaign live, it's time to view your campaign performance. Learn how to review your campaign's performance here.

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