If you've created a Facebook ad campaign with placements on Instagram and noticed that clicking on the profile avatar sends a user towards a dummy Instagram profile instead of an actual profile, it's because the Facebook Page you're advertising through is not linked with the brand's Instagram Business Profile.

Similarly, if you're trying to build a custom audience composed of individuals that have engaged with a brand on Instagram, you won't be able to do so unless the Facebook Page you have Page Advertiser Access to is linked to the Instagram Business Profile.

If you don't have Facebook Page Advertiser Access yet, here's a guide.

There are two primary methods for linking an Instagram Business Profile to a Facebook Page.

The first method is to link the Instagram Business Profile to the Facebook Page through your Facebook Page Settings.

The second method is to link the Facebook Page while logged into the Instagram account on the Instagram mobile app.

Method 1: Linking the Instagram Business Profile to the Facebook Page through your Facebook Page Settings

You can add an Instagram account to a Facebook Page you are an admin or editor on. Adding an Instagram account to your Page will allow you to create Instagram ads in Ads Manager without needing to connect your Instagram account to a Business Manager.

Add an Instagram account to your Facebook Business Page

To add an existing Instagram account to your Facebook Page:

  1. Go to your Facebook Page.
  2. Click Settings in the top-right of your Page.
  3. Click Instagram Ads.
  4. To add an existing Instagram account to your Page, click Add an Account.
  5. Enter your Instagram account's Username and Password, and click Confirm.

You should now have an Instagram account connected to your Facebook Page. Whenever you use your Facebook Page to create ads that will run on Facebook, you can use your new Instagram account to show those same ads on Instagram.

Method 2: Linking the Facebook Page while logged into the Instagram account on the Instagram mobile app

To link your Instagram account to your brand's Facebook Page, you first need to be an admin of that Page on Facebook.

To link your Instagram account to a Facebook Page:

Android

  1. Go to your profile and tap in the top right.
  2. Scroll down and tap Linked Accounts, then select Facebook.
  3. If you haven't already, enter your Facebook login information.
  4. By default, your Instagram account will link to your personal Facebook Timeline. To link to a Page instead, tap Facebook again and choose a Page that you manage below Share to.

iPhone or Windows Phone

  1. Go to your profile and tap in the top right.
  2. Scroll down and tap Linked Accounts, then select Facebook.
  3. If you haven't already, enter your Facebook login information.
  4. By default, your Instagram account will link to your personal Facebook Timeline. To link to a Page instead, tap Facebook again, then tap Share to, and choose a Page that you manage.
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