Individuals who choose to like your Facebook Page can be some of your most ardent supporters.

Fortunately for advertisers, Facebook allows you to directly target those fans when creating ad campaigns.

In order to target them, you need to make sure that you have Page Advertiser or Page Admin access to the Facebook Page of the brand.

You can then target them in ToneDen when creating an ad campaign by clicking “Add New” or “Change Template,” followed by “Facebook,” then “Facebook Page Likes,” and selecting your page in the “Template Options” section.

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