You can easily create your own target audiences with ToneDen's Audience Builder. Choose from a variety of data sources and formulas to craft the audience best aligned with your marketing campaign. 

To access Audience Builder, select "+ Add New Audience" or "Builder" in the Create Target Audiences menu.

Step 1 - Choose your ingredient

Select the data source you'd like to use to create your new audience. 

Here are your options:

  • ToneDen Data: This source leverages data you've imported into ToneDen or collected through data acquisition tools, such as Contests or Social Unlocks. 
  • Facebook Data: This source leverages people's behavior on Facebook. For example, you can create custom audiences of users that express interest in your brand or similar brands
  • Mailchimp Data: This source leverages emails stored in your Mailchimp account.
  • Eventbrite Data: This source leverages data from your past events in EventBrite. For example, you can create an audience out of past ticket purchasers. 
  • Shopify Data: This source leverages data from your Shopify store. With this audience, you can target people who've added your product to their cart and more.
  • Website Data: This source leverages data from your website, dvertising to people that have visited your website before. 

Step 2 - Choose your recipe

Select the audience type you would like to create. 

ToneDen Formulas: 

  • ToneDen Best Fans Lookalike finds people who resemble a segment of your best fans on ToneDen.
  • ToneDen Interest Lookalike finds people who share your fans' top three social interests.
  • ToneDen Interest Lookalike With Age finds people who share your fans' top three social interests, of a given age group.
  • ToneDen Lookalike From Segment finds people who resemble a specific segment of your fans.
  • Fanlink Visitors targets all people who visited your FanLinks.
  • Lookalike of Fanlink Visitors targets people who resemble fans that visited your FanLinks.

Facebook Formulas: 

  • Facebook Custom Audience is a custom audience of all Facebook users. Use this formula to save an audience in Facebook ads manager or to create an interest-based audience.
  • Facebook Custom Audience Lookalike is a lookalike audience of a custom audience from all Facebook users.
  • Facebook Page Likes targets people that have liked your Facebook page.
  • Facebook Page Likes Lookalike targets people similar to those that have liked your Facebook page.
  • People Who Engaged With Your Page targets people that have engaged with your Facebook page.
  • Lookalike of People Who Engaged With Your Page targets people similar to those that have engaged with your Facebook page.

Mailchimp: 

  • Mailchimp Lookalike Audience from a List is a lookalike audience from any of your email lists on Mailchimp.
  • Mailchimp Lookalike Audience from your Best Subscribers is a lookalike audience from subscribers that open your emails on Mailchimp.
  • Mailchimp Lookalike Audience from your Best List is a lookalike audience from your best performing email list on Mailchimp.

EventBrite: 

  • Eventbrite Lookalike Audience of Past Attendees is a lookalike audience of your Eventbrite event attendees.
  • Eventbrite Lookalike Audience of Past Attendees With Age is a lookalike audience from your Eventbrite event attendees segmented by the top age demographic.
  • Eventbrite Lookalike Audience of Specific Event Attendees is a lookalike audience from all attendees to a specific event on Eventbrite
  • Eventbrite Lookalike Audience of Event Page Visitors is a lookalike audience out of people that have visited your event pages.
  • Eventbrite Lookalike Audience of Event Registrations is a lookalike audience from people that have RSVPd to one or more of your events.
  • Eventbrite Lookalike Audience of High Value Attendees is a lookalike audience from your highest value event attendees on Eventbrite.

Shopify:

  • Shopify Lookalike Audience from Abandoned Carts is a lookalike audience from potential customers have previously abandoned their cart on Shopify.
  • Shopify Lookalike Audience from All Customers: Create a lookalike audience from all of your customers on Shopify.
  • Shopify Lookalike Audience from Best Customers: Create a lookalike audience from high-value customers on Shopify.

Website:

  • Website Visitors Audience targets all of the people that have visited your website.
  • Website Visitors Lookalike Audience is a lookalike audience from people that have visited your website or specific web page.
  • Pixel Event Audience is a lookalike audience from people that have triggered a specific pixel event.
  • Pixel Event Lookalike Audience targets people that have triggered a specific pixel event.

Step 3 - Create your audience

Review the details of your ingredient and recipe. 

Click Create to build your target audience and go back to your campaign editor. 

Step 4 - Customize

Select your new target audience to add limitations such as location or age. You can also add Instagram delivery. 

What's Next?

Learn what a Lookalike Audience is and how it can benefit your business here.

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