With ToneDen, you can easily create multiple audiences to target. This article will describe how to create your ideal audience.

When creating a campaign, audiences will automatically populate in the Modify Target Audiences step. You can use these audiences, add new ones, or customize them by selecting the audience. 

Below are several audiences and specifications that you can easily create:

Audience 1: Facebook Interest Audience

Create a custom audience of people who have specific interests on Facebook.

To create this audience, 

  1. Select Add New above your Audiences.
  2. Select Facebook.
  3. Select Facebook Interest Audience.
  4. Lastly, add your interests to the Advance targeting field. 

Audience 2: Facebook Lookalike Audience 

Target people who are similar to those already interested in you. By using a lookalike audience, you can target other similar people to those in the source. 

To create this audience:

  1. Select Add New above your Audiences.
  2. Select Facebook
  3. Select the Facebook Lookalike Audience you would like.
  4. Lastly, add your source to the Template Options field. 

Audience 3: Saved or Custom Audience Already Created in Facebook

If you've advertised on Facebook, you might have created saved or custom audiences. 

To access your saved or custom audiences: 

  1. select Add New above your Audiences.
  2. Select Facebook
  3. Select the Facebook Custom Audience you would like.
  4. Lastly, add your source to the Template Options field. 

Other Target Options

ToneDen is integrated with a variety of platforms to help you easily create the best target audience for your campaign. 

For any audience, you can add gender, age and location constraints. 

Location
If you'd like to advertise to a specific location, enter the city, state or country within the location field. 

Age
You can choose a specific age range that you'd like to advertise to by entering in values for the min and max.


Looking for a targeting option that's not available (yet) in ToneDen? Let us know by reaching out to support@toneden.io.

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