A Social Unlock can be used to exchange a digital download, coupon, or secret link in return for fans supporting you on the social or streaming platform of your choice. 


Just click "+ Create New Unlock Campaign" to start creating your social unlock.

Step 1 - Select Type

Select the type of item you would like people to unlock. If you would like to offer a downloadable file, choose "Download."  If you would like to offer a coupon code, choose "Coupon." If you would like to offer a secret link, choose “Secret Link.”


Step 2 - Basic Details

The second menu will allow you to fill in the basic details for your social unlock.

If you have a webpage, SoundCloud Track URL, Spotify URL, or YouTube Video URL, you can use the “Quick Setup URL” feature to automatically get the details to set up your unlock page.

Otherwise you can customize the title, provide an unlock description, and select the unlock button. Lastly, add page artwork to accompany the unlock button. 

Step 3 - Setup Unlock

In the third menu, choose the actions you would like fans and consumers to perform in order to unlock your offer.


If you would like fans to perform multiple actions in order to unlock your offer, you can select the “Multiple Unlock” option.

*In order to link different platforms to your social unlock, you’ll need to connect them to your ToneDen account. To do this, go to Account Settings and click Integrations. Then connect the platforms you would like to utilize.

Step 4 - Customize Landing Page

The fourth menu will allow you to customize the landing page of your social unlock.

You can choose different themes, select a different button color, and even upload a custom background image.

You can leave a personal message for fans after they’ve completed your social unlock in the “Personal Message” section. You can also choose to display links to your socials and ToneDen branding.

Step 6 - Customize Lasso (Optional)

The fifth menu will allow you to place your social unlock anywhere on the web. If you'd like to install Lasso on your website, select "Install Lasso." This is optional.

For more information on Lasso, please visit here.

Step 7 - Review and Launch

The sixth menu will automatically review your information. If you are satisfied with your social unlock, click "Launch Campaign."

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