The images or videos in your ad campaign do not meet the Facebook or Instagram requirements. Here are some design recommendations for your ad creatives:


  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Images consisting of more than 20% text may experience reduced delivery


  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes

How to fix: Please reference the Design Recommendations for Facebook and Instagram here and tailor your media accordingly.

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