It's easy to create and launch a new Facebook and Instagram Ad Campaign with ToneDen. 

To get started, select Create a New Ad Campaign from the first card in your ToneDen dashboard.

Before proceeding to our campaign builder, please connect your Facebook Ad Account to ToneDen. This will allow ToneDen to create target audiences and optimize your campaign around the clock. 

Step 1 - Select what you are advertising 

Select what you are advertising from the templates. ToneDen will automatically suggest target audiences and ad creatives for your campaign based on your profile and what you are advertising. 

Step 2 - Edit your objective 

Select the objective for your ad campaign. ToneDen will optimize your ad campaign to get more results of the objective you choose. 

Next, select or enter the action you would like to happen. If that's drive  traffic to a website, enter the URL of where you would like people to go.

Step 3 - Select Accounts

Select your Facebook Ad Account, Facebook Page and Instagram Account. The payment method attached to your Facebook ad account is where your budget will be processed. 

If you have advertised on Facebook and Instagram before, please attach a payment method to your ad account here.

Step 4 - Modify Target Audiences 👍

Who would you like to target with this ad campaign? Our system will create an A/B split test to help you hone in on the best audience for your campaign.

To edit, click on the target audience you would like to make changes to. Then, enter your edits on the right window of your audience.

To delete, click on the trash icon next to the audience you would like to remove.

To add a new audience, select add new and create your audience from ToneDen's Audience Builder 

While your campaign is running, ToneDen's budget optimization engine will re-allocate your budget toward the best performing audience to ensure you maximize your results.

Step 5 - Set Schedule ⏰

Select a start and end date for your campaign. Edit the timing of your campaign to your preference. 


Step 6 - Set Budget 💰

How much do you want to spend to reach and convert your audiences? Choose between Daily Spend and Total Budget

Step 7 - Design Add 📸

Now, you can start creating your ads. For website destination ads:

  • Click "+ Add Post Text" to enter the post text you would like to use. 
  • Click "+ Add Headline" to create your headline.
  • Click "+ Add Link Description" to write your link description.
  • Choose one or more "Call To Action" from the dropdown menu
  • Click "+ Add Image" or "+ Add Video" to upload the creative for the ad.

ToneDen's software will automatically test all possible combinations of creatives to ensure that your best ad is being delivered to the right audience.

Step 8 - Set a Goal 👍

Select what action you would like to see happen. You'll get the best results when selecting an event that aligns with what you would like to see happen as a result of your ads.

Step 9 - Review and Launch 🚀

In the sixth menu, ToneDen will review your campaign to make sure everything looks good. 

If you would like to receive daily reports on how your campaign is performing, enter your email address and check the box for “Send daily performance reports.” 

Click "Launch Campaign" to start your campaign or click "Save as Draft" to come back and edit the campaign later. 

You can now run Facebook Ad campaigns whenever you like!

To review your ad campaigns and create your next one:

  1. Select Campaigns.
  2. Then, select Advertising.
  3. Then, select Create New Ad Campaign.

What's Next?

Now that you have a Facebook Ad campaign live, it's time to view your campaign performance. Learn how to review your campaign's performance here.

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