The Audience Insights tab gives you a full picture your audience: who they are, where they come from, and how you can better reach them. These insights are particularly useful when targeting fans through messaging and advertising across any channel or network.
At the top, you'll see a breakdown of the fans you can reach right now and your total reach across the internet.
The age insights chart displays the age distribution of your audience highlighting the most popular and largest age group.
The location insights show the most popular countries and cities for your audience.
The interest insights highlight the social interests that characterize your fans. Here you might find relevant brands that you can target with your ads to reach new audiences.
The habits insights indicate the stores and platforms where your fans prefer to consumer content or shop.
Furthermore, you'll be able to visualize exactly how your fans engage with your content.
Lastly, we have a map of when your fans engage with your content. This should give you the best idea for when to message and reach your fans.