Now that you’ve gained new Facebook Messenger subscribers through a ToneDen contest or Playbook, it’s time to send them a meaningful note or compelling offer.
It's easy to create a Messenger campaign and reach your audience.
Step 1 - Create a Segment that Includes Facebook Messenger Subscribers to Your Page
Begin by clicking the tab named “Audience” in your top navigation bar, followed by clicking on the tab called “People.”
From there, click on the dropdown menu on the far left titled “Subscribed to Messages from Facebook Page.” Select your page and then press “Save Segment” in the top right corner.
You can then press “Message” in the top right corner to begin creating your message.
Step 2 - Choose Your Audience
After pressing “Message,” decide if you’d like to add any other segments to your Facebook Message.
Step 3: Design Your Message
In the next menu, you can confirm which Facebook page you’ll be sending messages from, in addition to creating your Facebook message.
You can insert buttons into your message, add images, and insert cards.
We do not recommend sending more than one item in a message at a time because it will trigger Facebook’s spam filters and will likely cause receiving users to unsubscribe.
Step 4 - Review and Send
In the last menu, you can name and launch your Messenger Campaign.