Your Messenger Campaign Results display which campaigns are being opened and clicked. Armed with these insights, you can continue to improve your Messenger campaigns. 

Opened Rate

Your fan's Messenger inbox can quickly become cluttered so it's your job to stand out with an attention-grabbing subject line. Use the "Opened" metric to measure the performance of your Messenger subject line.

The higher the percentage, the better the subject line.

Clicked Rate

Utilize the "Clicked" metric to measure the performance of your message. Focus on crafting your message toward one call to action to improve your chance of getting readers to click.

The higher the percentage, the better the message.

What's Next?

Now that you know how to reach your user directly, learn how to use your rich customer database to effectively advertise to similar people with a Facebook Ad campaign.

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